{"id":1074,"date":"2011-03-01T03:42:06","date_gmt":"2011-03-01T03:42:06","guid":{"rendered":"https:\/\/montsebadia.net\/new\/y-google-como-lo-haria\/"},"modified":"2025-02-23T19:26:59","modified_gmt":"2025-02-23T19:26:59","slug":"y-google-como-lo-haria","status":"publish","type":"post","link":"https:\/\/montsebadia.net\/ca\/y-google-como-lo-haria\/","title":{"rendered":"“Y Google, com ho faria?”"},"content":{"rendered":"

Aix\u00ed titulava recentment Jeff *Jarvis un llibre sobre noves estrat\u00e8gies per a aconseguir l’\u00e8xit empresarial. La manera en la qual es venia el llibre era brillant: “Facis el que facis, Google ho acabar\u00e0 fent millor que tu i a m\u00e9s gratis. Est\u00e0s preparat?”. I tenia ra\u00f3. Google \u00e9s l’empresa que ha tingut un creixement major en el menor temps de la hist\u00f2ria. \u00c9s una marca la gesti\u00f3 de la qual pot servir de cas d’estudi dels canvis originats per l’era digital. Encara que algunes de les seves propostes han trobat retic\u00e8ncies (entre elles *Street *View o Google *Analytics, prohibits Alemanya per sobrepassar els l\u00edmits de la privacitat), no hi ha dubte que vivim en un m\u00f3n *googlelizado.<\/p>\n

Google continua fent nous llan\u00e7aments i ara li toca el torn a *GoogleArtProject, que ofereix un recorregut virtual per una selecci\u00f3 de museus de tot el m\u00f3n. El projecte utilitza la tecnologia *Street *View que permet moure’s virtualment pels diferents espais dels museus, acostar-se i contemplar detalladament nombroses obres, ampliar coneixements a trav\u00e9s d’un canal propi en *Youtube i crear una col\u00b7lecci\u00f3 pr\u00f2pia que pot compartir-se en les xarxes socials.<\/p>\n

Per\u00f2 el que \u00e9s realment interessant s\u00f3n les premisses i els serrells del projecte. L’objectiu i les funcions *GoogleArtProjects no s\u00f3n tan clars com els de Google *Maps, per exemple. \u00c9s molt significatiu analitzar quins museus estan. La llista continua creixent, per\u00f2 en data d’avui compta amb disset institucions: *Alte *Nationalgalerie (Berl\u00edn), *Freer *Gallery *of *Art, *Smithsonian (Washington DC), *The *Frick *Collection (Nova York), *Gem\u00e4ldegalerie (Berl\u00edn), *The Metropolitan *Museum *of *Art (Nova York), *MOMA (Nova York), Museu Reina Sofia (Madrid), Museu Thyssen-Bornemisza (Madrid), *Museum *Kampa (Praga), *National *Gallery (Londres), *Palais de Versailles, *Rijksmuseum (Amsterdam), *The *State *Hermitage *Museum (Sant Petersburg), *Tate *Britain (Londres), *Galleria *degli *Uffici (Flor\u00e8ncia) i Van Gogh *Museum (Amsterdam).<\/p>\n

S\u00f3n curiosos tamb\u00e9 els recorreguts que es proposen, ja que no estan comissariats, sin\u00f3 que els propis museus decideixen les obres a mostrar en funci\u00f3 dels seus propis interessos. Per aix\u00f2 no \u00e9s estrany trobar-se amb algunes obres “borroses” per q\u00fcestions de copyright.<\/p>\n

Google no \u00e9s el primer a oferir recorreguts virtuals per museus. Ja fa temps que *ArtBasel o *Frieze tenen aplicacions espec\u00edfiques per a iPhone i recentment es va celebrar *VipArtFair, una fira virtual en la qual es podia fer un recorregut molt m\u00e9s ordenat (i concentrat) que en les fires presencials amb la curiositat que els galeristes podien seguir la pista dels seus visitants i aprofundir en l’inter\u00e8s mostrat pels clics dels usuaris. Per\u00f2 ho fa Google millor i a m\u00e9s gratis? En aquest cas, segurament no, per\u00f2 l’interessant \u00e9s preguntar-se quin \u00e9s l’inter\u00e8s de Google a embarcar-se en tan complexa superproducci\u00f3? Es tracta d’una declaraci\u00f3 de principis per a detenir altres iniciatives semblants per\u00f2 de pagament?<\/p>\n

[Article publicat a Bonart, 2011]<\/p>\n","protected":false},"excerpt":{"rendered":"

Aix\u00ed titulava recentment Jeff *Jarvis un llibre sobre noves estrat\u00e8gies per a aconseguir l’\u00e8xit empresarial. La manera en la qual es venia el llibre era brillant: “Facis el que facis, Google ho acabar\u00e0 fent millor que tu i a m\u00e9s gratis. Est\u00e0s preparat?”. I tenia ra\u00f3. Google \u00e9s l’empresa que ha tingut un creixement major […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1074","post","type-post","status-publish","format-standard","hentry","category-textos-ca"],"yoast_head":"\n"Y Google, com ho faria?" - Montse Badia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/montsebadia.net\/ca\/y-google-como-lo-haria\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Y Google, com ho faria?" - Montse Badia\" \/>\n<meta property=\"og:description\" content=\"Aix\u00ed titulava recentment Jeff *Jarvis un llibre sobre noves estrat\u00e8gies per a aconseguir l’\u00e8xit empresarial. 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