The 11th edition of A*LIVE, the multi-layered, transversal and expansive public event programme of A*DESK in collaboration with the Museu de l’Art Prohibit, on 6/11/2024 at 7:30 p.m.
In the ongoing debate about access to knowledge, censorship, fake news, distraction tactics, screen dependency, and the decline in critical thinking, A*LIVE 2024 delves into the concept of Radical Cuteness.
Radical Cuteness
The influence of memes and “cute” in popular culture is a radical part of collective imagination, from examples of sexualization of military propaganda, violence, to ways of radicalization in different areas through tenderness. Radical Cuteness aims to unmask the mechanisms that, based on subliminal strategies of seduction – the adorable, the childish, the tender, the vulnerable, the fragile, the soft – influence, disturb and confuse in order to reprogram minds. This approach questions the cultural and political meanings behind these aesthetics. Such disruptive mechanisms are increasingly more internal than external and go beyond prohibition to deploy their control from a veritable psychological warfare that the digital environment only intensifies. We see it through the massive presence on the Internet of very popular and attractive DIY products, in which subliminal aspects shape the collective consciousness, introducing supremacist messages.
A*LIVE 2024, Radical Cuteness
A*LIVE 2024, Radical Cuteness
Subliminal Strategies: Prohibition and Control: Unraveling the Power of Psychological Warfare in the Digital Age
A*LIVE 2024, Radical Cuteness delves into these themes from an agile and dynamic structure. To do so, it has Nuria Gómez Gabriel as master of ceremonies and host of the event; the screening of the video Nation Estate (2011) by the artist Larissa Sansour; a performance conference by Noura Tafeche and Alex Quicho. The graphic image and visuals of the project that introduce the different sections are by the artists Momu & No Es. A*LIVE 2024 event is completed with a Q&A section, led by the responsibles of A*DESK, Montse Badia and Maria Muñoz.